Since communication within a company, as well as between different subsidiaries, must run perfectly for uniformly brand-loyal online communication, international groups of companies find it very difficult to manage this smoothly and with little effort.

Content has to be created with tools such as Photoshop, Illustrator and Co and has to be

• created,
• downloaded,
• reviewed and approved...

and is thus extremely error-prone. As a result, content is usually not 100% consistent, professionally designed and brand-safe. This is not because of the tool itself, but because Photoshop & Co. simply provides too much overhead within the whole organic communication and has a completely different use case. Marketers are often not designers, which is why the aforementioned problems always arise. In addition, forwarding open Photoshop files often renders the content incorrectly if the recipient does not have the corporate font installed, for example.

These problems are expressed by many marketers from international companies as well as corporate groups. How you can significantly shorten this time-consuming and inefficient process and also produce high-quality designed content that is always brand-safe? Templatization is the keyword here. When you use professionally-designed templates for your social media posts, they are always consistent and you convey a professional online presence. With Mate, you can collect individual templates in one tool and use them over and over again - completely without design effort. In addition, collaborative work within Mate eliminates communication barriers between parent and subsidiary companies through workspaces, markups, live editing and chats.

If you are interested in testing Mate with your team, feel free to contact us. We are always happy to help!