Why be present on social media as a tax consultant? In the course of a validation, it quickly became clear that it is becoming increasingly clear to many tax consultants that an online presence can produce a very great advantage. Through this, trust and a connection to the respective law firm can be built up in advance, which on the one hand generates more clients and on the other hand binds existing clients to you and your law firm. Since in most tax firms the high expenditure of time and the lack of personnel for social media activities stand in the way, it seems impossible for many to maintain a constant and professional social media presence. Therefore, we have listed five content ideas for your law firm below:
- News
Summarize the latest tax news in an easy-to-read overview. In this way, you offer current and potential clients great added value by keeping them up to date and informed about all changes etc. at a glance when they visit your profile.
- Education
Facts and Stats also offer great added value for your audience. Here you can post general knowledge about tax returns, etc. to appeal to any age and employment group. Here in the example, details about tax obligations for apprentices are published, which can be applied to any other group, thus targeting a wide range of potential clients and making them aware of you.
- Webinar
News of your tax consultancy can also be published very well in a post. This way, they can be made very clear and reach many people. Share for example tax webinars, which are offered or similar and reach so a large mass of interested parties.
- Quotes
Share quotes or facts about you and your firm to be more accessible to potential clients and reveal details about all tax advisors. Since you work very closely with clients as a tax advisor, trust is probably the most important component of this collaboration. You can build this already online by creating a closeness between all tax advisors and their clients through personal quotes etc.
- Facts
Not only the latest news of your firm can be published on social media, but also general facts about your firm, as well as about individual tax advisors. How many partners do you have? How long has the firm been in business? You can also attract the attention of potential readers very well with big numbers like here in the example. Just try your hand here and see what formats resonate best with your audience.
You can easily use these formats as templates in Mate to ensure a high-quality designed social media presence with minimal time investment. Feel free to contact us if you are interested in testing Mate in your office!
