Why be present on social media as a real estate agent? In the course of a validation, it quickly became clear that many real estate agents are now realizing that an online presence can produce a great many benefits. Through the frequent contact points in social media, trust and a connection can be built up in advance, which on the one hand generates more clients and on the other hand binds existing clients to you and your expertise. Since most real estate agents are hampered by the high time requirements and the lack of personnel for social media activities, it seems impossible for many to maintain a constant and professional social media presence. That's why we've listed five content templates for your real estate office below:
1. Facts and Statistics
Facts and statistics about the real estate industry or the behavior of potential client:s etc. you should share in a clear presentation to add value to your audience. Here you can publish general knowledge about prices per square meter or survey results about real estate to appeal to every age and employment group.
2. Real estate listings
Easily post real estate listings on Instagram, LinkedIn, Facebook and co. to reach prospective buyers in no time. As in the example, you should clearly present the key facts of the property so that all important information can be seen at a glance. This way, you will quickly attract the attention of many users and have a significantly higher chance of reaching potential buyers.
3. Employee quotes
Share quotes or facts about yourself and your colleagues to be more accessible to potential clients and to reveal details about all real estate agents. Since you as a real estate agent work very closely with your clients, trust is one of the most important components of this collaboration. You can already build up familiarity online by using personal quotes etc. to create a closeness between all real estate agents and their clients.
4. Industry trends
Share the latest news and trends in the real estate industry and prepare them in a way that they can be understood at a glance. In this way, you provide great value to current and potential clients by keeping them up to date with all the latest news, etc. at a glance when they visit your profile.
5. Tips and Tricks
Another format to position yourself as a thought leader is sharing tips and tricks. You should also present these very clearly, for example in the form of bullet points (not too many per slide) or within a carousel where you use each slide for a tip. It's best to choose one topic per post and summarize suitable tips and tricks. Your followers will thank you and use your expertise in the offline world as well. Just try it out here and see which formats resonate best with your audience.
You can easily use these formats as templates in Mate to ensure a high-quality designed social media presence with minimal time investment. Feel free to contact us if you are interested in testing Mate in your real estate office!
