Branding of course includes logo, fonts, colors, shapes, etc., but it also includes the customer experience and corporate culture which are reflected through it. With your corporate design you have the opportunity to be remembered, to distinguish your company from others and to give a professional impression. The brand shapes your company and the way outsiders perceive the company. The development of a brand is usually a continuous process and you should always keep it up to date, as the corporate design as well as the brand itself has a great impact on clientele and potential clientele. Here you will find three arguments why you should always keep your branding or corporate design consistent:
- Using a distinctive color can increase brand recognition by 80%. (Source: Reboot)
- People need only 0.05 seconds to form an opinion about your website. (Source: 8ways)
- A consistent and unified brand presence has been shown to increase sales by 33%. (Source. Lucidpress)
Since it only takes 0.05 seconds to form an impression of a website, the corporate design counts and determines whether the first impression is positive or negative. Therefore, you should also make sure that your online presence in social media is always 100% visible and consistent. In this way, you can create a professional impression and draw the attention of existing and potential customers to your brand and convince them of its high quality. Especially groups of companies face a big problem here, because parent companies and subsidiaries often do not communicate their design uniformly, although this is essential for the reputation of the companies.
