Faster, more colorful, louder. On social media, it is a real challenge for brands to stand out amidst the flood of images, videos and texts. Similar to the hustle and bustle of Times Square, where countless advertising messages vie for people's attention, social media also raises the question: how can brands be remembered in the long term?
It is an art to be noticed in the long term in this fast-moving environment. It's about far more than lots of posts, eye-catching visuals and funny captions. We'll tell you which strategies you can use to anchor your brand deeply in the minds of your target group - without any one big creative idea.
On the way to an unforgettable brand
Do you know this? When scrolling through your social media feeds, you stumble across the same ads again and again and think: "That looks familiar." These little moments of recognition are no coincidence, but the result of well thought-out marketing strategies. The aim is to leave a lasting impression through regular presence and thus be at the top of the list when the next purchase decision is made.
The secret lies in simple repetition. Because studies prove it: The more often we come into contact with a brand, the more positive and familiar it appears to us. Constant and consistent communication therefore forms the basis for a lasting presence in people's minds.
Constant and consistent - don't they mean the same thing?
Constant and consistent may sound similar at first glance, but they describe two different aspects of brand communication. Consistency refers to the regularity and frequency with which a brand communicates - in other words, how often you reach your audience. Or to stay on topic: How often you post. Consistency, on the other hand, refers to the uniformity and reliability of your messages and visual appearance. It's about ensuring that everything you share tells a coherent story and reflects your brand identity.
It is therefore crucial that you plan and coordinate all content in the long term. Compliance with the corporate design, including the use of your company colors, fonts and design elements, is essential. It helps to refrain from a new creative idea at one point or another and fall back on existing templates. Be aware that nobody perceives your brand as often and as consciously as you do. Recognition is therefore a top priority in order to pave the way into the consciousness of your target group in the first place.
Develop a unique brand voice
A coherent brand image definitely also includes the way you communicate - your brand voice.This is especially important on social media, where your voice breathes personality and life into your brand. Whether you come across as formal and professional or casual and funny depends entirely on your brand character. The important thing is that your tone of voice really suits you and ideally even sets you apart from the competition. If you can achieve this, your messages are guaranteed to stick in the minds of your target group.
Slowly but surely to a strong brand
Building a strong brand on social media is a marathon, not a sprint.
Patience and perseverance are required to reap the rewards of your work in the long term. But with the right strategies at your side, you can take this process into your own hands and successfully position your brand in the digital world.
And for those who want to see effects right now, we have five quick tips to push your brand on social media, even in the short term.
Five quick tips on how to strengthen your brand on social media in the short term
- Initiate short interviews or "three quick questions to" formats: People love to take a look behind the scenes and get to know the faces behind a company.
- Be active in community management: Don't just limit yourself to your own channels. Interact and comment on posts by your employees or other companies. This can open doors to new target groups and increase your visibility.
- Empower your employees: They are your most authentic brand ambassadors. To make it easier for them, provide them with materials, offer training and motivate them to share their own posts. And don't forget to respond to this content.
- Use links wisely: This encourages interaction and expands your reach.By linking individual people, suppliers or partners in your posts, you increase the chance of reactions and your posts gain visibility in other networks.
- Lighten up! No one will scrutinize your posts as closely as you do. The bitter truth is that most people will probably only skim them. Use this to your advantage and dare to try out new things.You'll quickly find out what works and what doesn't.
