Employer branding on social media is an art in itself. It's about presenting your company as an attractive employer while remaining authentic and appealing. A strong employer branding presence on social media can make the difference between an average and an outstanding company. To help you get started, we have put together the most important templates that you can either use as inspiration or implement directly in Mate.

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1. Headline + Call to Action (CTA)

Why it's important: Clear and concise headlines with a direct CTA attract attention and lead the reader to take action.

Usage: Use this template to share important announcements, such as job openings or company events. The headline should convey the core message, while the CTA calls for the desired action.

Tip: Keep the headline short and concise and the CTA clear and action-orientated.

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2. List

Why it's important: Lists are easy to understand and are ideal for presenting important information clearly.

Usage: Use lists to present your company values, benefits for employees or important milestones. Lists increase readability and the absorption of information.

Tip: Try to communicate only with keywords or bullet points. This way you can be sure that your content will be read.

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3. Quote

Why it's important: Quotes offer a personal touch and can emphasise inspirational or informative statements from employees or managers.

Usage: Use quotes to show the satisfaction and commitment of your employees. These can serve as testimonials and promote authenticity.

Tip: Place the quote prominently and use an appealing design to emphasise the statement.

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4. Job Interview

Why it's important: Insight into the experiences of your employees gives potential applicants an authentic perspective on the working environment.

Usage: Conduct short interviews with current employees to share their stories and experiences.

Tip: Keep the interviews short and focus on the highlights that make your company special.

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5. Fact

Why it's important: Facts and figures convey credibility and show the success and stability of your company.

Usage: Use facts to present impressive company statistics or important information.

Tip: Make sure the facts are correct and verifiable. Visual elements such as icons or diagrams can increase the informative value.

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6. Job Announcement

Why it's important: Professionally designed job announcements help attract qualified applicants.

Usage: Provide information about open positions with clear job descriptions and an eye-catching CTA.‍

Tip: Add details such as responsibilities, requirements and benefits of the position.

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7. Employee Spotlight

Why it's important: Employee spotlights emphasise the people behind the company and strengthen loyalty and identification.

Usage: Regularly present different employees, their roles and their stories.

Tip: Use high-quality photos and personal stories to make the contributions more interesting.

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8. Location Template

Why it's important: Insights into the office environment create transparency and give potential applicants a feel for the workplace.

Usage: Show your offices and locations with appealing pictures and short descriptions.

Tip: Use bright and well-lit photos to optimise the presentation of the premises.

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9. Event Announcement

Why it's important: Corporate event announcements show the active and community-oriented side of your company.

Usage: Inform about upcoming events, workshops or team building activities.

Tip: Add all important information such as date, time and location and make the announcement visually appealing.

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10. Branded Image / Video

Why it's important: Branded images or videos reinforce visual identity and promote brand recognition.

Usage: Share visually appealing content that reflects your brand and company culture.

Tip: Use your company colours and logos to ensure brand coherence.

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11. Reel

Why it's important: Short, dynamic videos are ideal for sharing quick insights and highlights and increasing engagement rates.

Usage: Use reels to showcase workflows, success stories or team activities.

Tip: Keep the videos short (maximum 30 seconds) and dynamic to keep attention.

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12. Audio Teaser

Why it's important: Audio clips offer an extra dimension to communication and can be used for announcements or teasers.

Usage: Share short audio clips to announce new projects, events or important news.

Tip: Ensure good sound quality and a clear message.

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13. Banner

Why it's important: Banners are ideal for visual presence on social media profiles and as advertising banners.

Usage: Design banners that represent your company and emphasise important messages.

Tip: Make sure the design is appealing and matches the brand identity.

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Conclusion

These templates offer you a versatile basis for optimising your employer branding on social media. Whether you see them as inspiration or use Mate to stay brand safe - these templates will help you present your employer brand effectively and attractively. Try them out and experience the difference in your employer branding strategy!

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