Böllhoff, a leading global supplier of fastening technology, has significantly improved its international marketing processes with the introduction of Mate. Mate has enabled Böllhoff to optimise its social media presence and ensure a uniform image across all channels.
Decentralisation as a challenge
Before Mate was introduced, Böllhoff was faced with the task of ensuring consistent brand communication in a historically grown, decentralised company. The many marketing managers in the countries can and should use their social media channels independently. This made it very difficult for the company to review and maintain its corporate design.
Mate as a solution for efficient marketing
Mate proved to be the ideal solution for overcoming these challenges. Thanks to the intuitiveness and simplicity of the software, employees worldwide can create professional content that always complies with the corporate design, even without design knowledge. This enables Böllhoff to ensure that all content speaks the same language and consistently represents the brand.
Improved social media communication
Since introducing Mate, Böllhoff has seen remarkable improvements in its social media communications. Teams can now create CD-compliant content quickly and easily, resulting in a higher frequency and quality of posts. Particularly popular is the ability to create animations and combine multiple images into dynamic posts. This not only saves time, but also costs.
‘We simply have the opportunity to create moving images that can be experienced without having to keep our own in-house media designers busy with every little thing,’ emphasises Robert Rogalla.
Time and cost savings through mate
With Mate, Böllhoff has made its marketing activities more efficient and consistent. The international and local teams can create high-quality content independently, which increases efficiency and saves costs at the same time. Visibility and interaction on social media channels has improved considerably since then.
