Producing high-quality and professional visual social media content comes with a number of challenges. Usually, this happens in a multi-step and often lengthy process:

• Briefing
• Creation
• Review
• Approval
• Modification for different purposes

During this process, communication within the team and other stakeholders is a major challenge. This is very time-consuming and also extremely error-prone. And this is where templating comes in. Why not turn to simpler, templated methods of creating images and graphics for social media channels, making the process more efficient and, additionally, the content more professional and, most importantly, more consistent?

Social media templates come with character limits and smart features so that even non-designers can create the visual content they need themselves.

This means that permanent collaboration with designers is no longer mandatory, as templates can be created once and then used and modified in a variety of ways. However, designers are of course still needed to create the basis for high-quality and professional templates. This is about the process going forward and allowing marketers to autonomously create content without depending on the expertise of designers for every post. Here, design integrity and brand loyalty are guaranteed.

We strongly believe that the future and, to some extent, the present of visual marketing is modular. Designers create templates that can be reused and even combined for many purposes. Templates are therefore the basic building blocks of a brand's visual communication.

Templatization and modularization of ads

For example, an ad consists of a number of components that may or may not be present in each variant: background images, colored backgrounds, headline, text passage, call-to-action, product photos, and more. Marketers simply pick which template they want to use for which post and the ad or post is automatically customized to the company's corporate design.

Using templates simply simplifies the workflow of designers as well as marketers and especially optimizes the collaboration of both. Designers no longer need to intervene in - or even review - each individual variant. The smart template contains the basic rules, such as brand identity guidelines and ideal locations for image motifs and focal points. This means marketers can't "break" anything either, and can create their high-quality designed posts in no time.