Ever heard of mass customization? Mass customization is the combination of mass production and customization. Mass production stands for high quantities and low variability, while customization means low quantities and high variability. Mass Customization combines these terms by focusing on high volumes and high variability without generating additional costs for individual customization.

What does this have to do with your content marketing or content production? Posts and business documents can be used just as "en masse" and customized at the same time. Reusing posts that have already been created saves a lot of time. If their text or design can be adapted to different target groups, locations or subsidiaries with just a few clicks, it is also possible to enable a high number of posts, documents, etc. with a high degree of individualization.An example of this would be the distribution of company news. The template can be created once and then shared with all subsidiaries, so that with two clicks the logo and the individual news can be changed and a huge amount of new, individualized content can be created. 
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The best way to implement such mass customization in content production is to use tools such as Mate. With this, documents and posts can be created without design effort and with very little time and then always be reused. Content can be shared and then customized not only within a company, but also between subsidiaries and sub-brands.

Thus, the idea for a type of content is generated only once and can be reused as often as possible. A mass creation of easily customizable content in a nutshell!