- Mate for a single marketer in the company:
If you're the only marketer in your company, you probably have enough other day-to-day tasks to do and don't have enough time or colleagues to help you with content creation for organic communication on social media. Mate gives you the opportunity to produce stunning content for your social media channels within minutes, so you can focus on essential things. In addition, you have the ability to hand off content production to other departments without worrying about them "breaking" visuals, moving elements around, or not adhering to corporate design. For example, you can give the product department access to Mate and ask them to fill templates here. Moreover, there is no need to hire freelancers or agencies for this, which take a lot of time and money, and with the limited marginal benefit of organic communication as a B2B company, also hardly pays off via a direct return on investment.
- Mate for larger marketing teams with designer and social media manager
If you already have designers on your team, Mate is great for collecting the visuals created by the designer as templates in Mate, organizing them for repetitive use and recycling. The designer can focus more on his important projects like website and co. and does not have to be involved in every social media post and always keep an eye on the design and the corporate design guidelines.
Especially for corporate groups with larger marketing teams spread across parent and subsidiary companies, Mate is a very attractive tool for content production. In the course of a comprehensive validation, we have repeatedly found that marketers and designers from the parent company are scratching their heads over the organic communication of the subsidiaries. This is especially due to the fact that often open files from Photoshop, Illutrator, Canva or After Effects are sent around. With Mate, you can deliver your templates to affiliates in one place, without worrying about assets going missing or templates being broken due to a lack of design expertise.
- Mate for marketing teams working with agencies
Mate offers the chance to create a high traffic content flow with little effort to generate more reach and contact points with customers, potential leads and also potential employees. These touchpoints are very important for engagement with your business and they can be generated very easily using social media. Feel free to read our article regarding the "Rule of Seven".
But now to the agencies. Social media marketing agencies usually work on a campaign level and create specific content on particular topics, which can then only be played over a shorter period of time. This is of course a great addition to mate content, however, this does not replace it. The content created by agencies can easily be recycled with Mate, leading to even more touch points.
As you can see, Mate offers several different use cases and can be applied in many different ways. If you're interested, contact us to see if Mate can help your team move forward and create a more efficient workflow and smooth teamwork.
