Newsletters are mass emails that inform customers and interested parties about news, industry-specific knowledge, offers or similar. Since these emails are usually sent to a large number of recipients at the same time, and they also have to look high-quality and pretty, an email marketing tool is of great benefit. Emails can be designed, personalized, automated and analyzed so that they can be further optimized and tailored to your target audience. While in the current era of social media and its high relevance for online marketing, it might seem that email marketing or sending newsletters is outdated, we still advise you to stick to it or urgently start if you haven't done so yet. Email marketing enables direct contact with customers and prospects and is still one of the most important components of online marketing. To give you a better overview, we've rounded up and compared six of the most popular email marketing tools that have been mentioned the most in posts from OMR, T3N, Hubspot, Sendible and more.

1. Hubspot

Hubspot is a comprehensive all-in-one marketing software, with which you can manage your email marketing among other things. Here you have features like…

• creating,
• personalizing,
• sending and
• optimizing newsletters…

at your disposal. Personalization, for example, is very easy due to the combination with the free CRM.

Pricing

Here there are four different packages that you can use.

1. Free
   - 2000 emails per month (with Hubspot branding)

2. Starter Package
   - from 41 euros per month with annual payment
   - upper limit for sending emails per calendar month is 5 times the marketing contact level

3. Professional
   - from 740 euros per month with annual payment
   - upper limit for sending emails per calendar month is 10 times the marketing contact level

4. Enterprise
   - from 2,944 euros per month with annual payment
   - upper limit for sending emails is 20 times the marketing contact level

You can find more information about the tool here.

2. mailchimp

mailchimp is one of the leading international email marketing tools. With this you can…

• drag-and-drop pre-built email templates,
• store and manage images and files in the Content Studio,
• automate emails,
• analyze or createTrigger emails (for password recovery or registration confirmation).

The free version gives you a maximum of 12,000 emails to 2,000 subscribers per month.

Pricing

1. Mailchimp Free
   - 10,000 sends per month (max. 2,000 per day)Mailchimp Essentials
   - from 10.17 euros per month- email sends per month: 10 times the tariff contact limit.

2. Mailchimp Standard
   - from 15.72 euros per month
   - email sends per month: 12 times the tariff contact limit.

3. Mailchimp Premium
   - from 276.41 euros per month
   - email sends per month: 15 times the tariff contact limit. up to 10,000 contacts

If you want to learn more about mailchimp just click here.

3. sendinblue

With sendinblue it is possible to use a combination of classic newsletter marketing and SMS sales functions. Here you can, as with most email marketing tools...

• create email and campaigns,
• design them by drag-and-drop,
• personalize them,
• send them to selected recipients and
• create real-time reports such as open and click-through rate data and analyze your target groups.

An advantage of Sendinblue is the facilitated legally compliant application through the possibility of creating contracts according to the provisions of the DSVGO.

Pricing

1. Free
   - 300 emails per day
   - Save unlimited contacts

2. Lite
   - from 19 Euro (for 20000 emails) to 59 Euro (for 100000 emails) per month
   - no daily sending limit
   - (Lite+: add more options like A/B tests and advanced statistics as well as remove the Sendinblue logo)

3. Premium
   - from 49 Euro (for 20000 emails) to 499 Euro (for 1Mio. emails) per month

More about the tool and pricing you can find here.

4. rapidmail

With rapidmail you can…

• use the easy drag-and-drop email editor,
• use more than 250 design templates and 800,000 images to decorate for personalization,
• design and customize signup forms,
• perform deliverability tests and analyze data.

With a form for order processing plus various help functions, the design of the newsletter is very easy to carry out in compliance with DSVGO.

Pricing

1. Free
   - The first dispatch to up to 2000 recipients is free with rapidmail. Furthermore, you can always send e-mails to up to 10 recipients free of charge with the rapidmail non-binding package.

2. Non-binding package
   - 16 Euro for the one-time sending of 250 e-mails

3. Flatrate package
   - from 9 Euro per month for up to 250 recipients and an unlimited number of mailings

4. Enterprise package
   - possibility for individual offer

Here you can find more information about rapidmail.  

5. CleverReach

Clever Reach is an efficient tool with a high level of functionality, a user-friendly interface and a high level of security. With CleverReach, you have access to…

• the intuitive editor,
• contact management,
• newsletter testing and sending,
• mailing automation,
• reporting and tracking.

Being part of the Certified Senders Alliance (CSA), CleverReach ensures that emails arrive safely in recipients' inboxes.

Pricing

1. Lite (Free)
   - Up to 1.000 emails per month

2. Essential
   - from 9 Euro per month (250 recipients & unlimited emails)- up to 1050 Euro per month (150000 recipients & unlimited emails)

3. Flex
   - from 24 Euro per month (unlimited recipients & 1000 emails)
   - up to 480 Euro per month (unlimited recipients & 50000 emails)

4. Enterprise
   - from 499 Euro per month (unlimited recipients & 300000 emails)- up to 2880 Euro per month (unlimited recipients & 6 Mio. emails
   - up to 2880 Euro per month (unlimited recipients & 6 Mio. emails)

Click here to visit the CleverReach website.

6. GetResponse

Get Response is an international newsletter and email marketing tool. Here you have a lot of customization options and distinctive features, such as…

• email automation,
• email templates,
• a user-friendly design tool,
• an auto-responder and
• optimal timing of your emails.

Pricing

1. Free
   - up to 500 contacts & unlimited emails
   ‍
2. Basic
   - 13,12 Euro per month with yearly payment- unlimited emails
   ‍
3. Plus
   - 44,28 Euro per month with yearly payment
   - unlimited emails

3. Professional
   - 86,92 Euro per month with yearly payment
   - unlimited emails

You can find more information about the different packages here.

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Our recommendation

mailchimp is the most used email marketing tool and already has a long experience on the market. Since there is a wide range of editing functionalities, we recommend mailchimp for companies that place high value on the individualization of their newsletters. If, on the other hand, a standard scheme for designing your newsletters is enough, we think you should use Hubspot, because here the big advantage is that newsletter creation is directly integrated into a CRM, which makes the tool much more holistic. So decide for yourself which points are most important for you in the process of newsletter creation and management and decide on the basis of that which tool should support you in this.

The previous summary of the six most effective email marketing tools should serve as an overview for you to be able to choose approximately which tool makes the most sense for you and your team. The price differences are very large, which is why you should also pay attention to this if you have a somewhat smaller budget available. In addition, the price differences do not necessarily reflect the quality. It's best to test for yourself which tool you are most comfortable with and find the perfect support for your email marketing.